Ebbepark – the A3 model

Ebbepark is the transformation of an existing business park into a modern neighborhood with schools, apartments and the continued operation of the business park with additional opportunities and functions

The A3 Model: A Clear Roadmap for Success

When it comes to developing a masterplan, it's important to have a clear roadmap in place. A3 Model is a tool that helps you do just that.

Based on the A3 model (Actors, Assets, Activities), we have developed a series of workshops that allow us to create a value planning that drives the development of the masterplan. The model provides a framework for understanding the key components of the project and how they work together to achieve the desired outcome.

Understanding the Importance of Actors

Actors refer to the people and organizations involved in the development of the masterplan.

These can include the local community, stakeholders, government agencies, and the project team. Actors are essential to the success of the project as they bring different perspectives and skills to the table. Understanding the roles and responsibilities of each actor is crucial in creating a successful masterplan.

Understanding the key resources of you Assets

Assets refer to the resources that are already present and can easily be mobilized to support the development of the masterplan.

These can include land, infrastructure, buildings, and natural resources. Understanding the assets of the project allows us to determine which resources are available and how they can be used to create value. This information is essential in creating a plan that is both sustainable and economically viable.

Driving Place Development: Activities

Activities refer to the steps that need to be taken to promote the development of the place in the right direction.

These can include public engagement, planning and design, implementation, and monitoring and evaluation. Understanding the activities required to achieve the desired outcome helps us to prioritize and allocate resources effectively. They emanate from the larger scale and are broken down to the smallest pieces, to confirm that the activities are there to support the desired outcome inside the masterplan. 

A Holistic, Community-Focused Approach

By using the A3 model, we can ensure that we are taking a holistic approach to the development of the masterplan.

We can identify the key players and resources available, and determine the activities required to bring the project to fruition. This approach allows us to create a plan that is grounded in reality and takes into account the needs and desires of the local community.

The A3 Model for Successful Masterplan Development

In conclusion, the A3 model provides a useful framework for developing a successful masterplan.

It helps us to understand the key components of the project, prioritize and allocate resources effectively, and ensure that we are taking a holistic approach to the development of the place. By using the A3 model, we can create a value planning that drives the development of the masterplan in the right direction.